Why is 8 afraid of 7?

January 28, 2008

Here’s my 10 second counting leader!


Design Statement

“Food Chain Countdown” is a playful 10 second leader in the style of cut-out animation. Using felt cutouts, the story begins with the number 10 being dropped into the water and eaten by 9. Within a second, 8 comes along and swallows 9, 7 eats 8 and so on. As it counts down, each figure is swallowed by its succeeding number. At the end of the food chain, 0, which supposedly eats 1 turns over and floats to the surface of the water.

Complete with light, cheerful beats in the background and characters of different colours, the final result is a fun, lighthearted video with a humorous ending!

Credit Information

The Free Sound Project for the sound of the ‘crunch’ and the bubbling water.
Flashkit for the background music.