Creative Brief

March 27, 2009

Overview
After looking at designers who’ve explored the idea of visualizing sound and music in the format of motion graphic design, I’ve come up with the idea of exploring the concept of 10 through sounds and how sound is measured in decibels (dB).

Sounds will be translated into visuals using simple line elements and change in colours.

Goals
To further explore the relationship between what we hear and what we see.

Audience
Anyone from the age of 10 and up. As the video explores how sound is measured, it can in turn be an educational video for younger audiences.

Content Planning
Make sound waves in After Effects and use masks to combine illustrations. Find and record all sounds.

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